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    Competitor Website & Messaging Analysis

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    Ayla Solutions· Australia

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    Competitor Website & Messaging Analysis

    Overview

    Students will study competitor analytics firms to understand positioning, messaging, website design, and case study storytelling. They will identify strengths, gaps, and opportunities for better communication.

    Areas of interest

    MarketingBusiness StrategyResearch

    What you'll learn

    Skills you'll gain

    • Competitor Research
    • Brand Analysis
    • Strategic Thinking

    Tools & technologies

    • LinkedIn
    • Google Slides
    • Canva

    Outcomes

    • Positioning comparison report
    • Messaging recommendations

    Pre-requisites

    • Interest in branding and business
    • Research skills

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