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    Startup / Business

    Turn an idea into a real venture.

    Learn how founders, investors, and operators actually think — and prove it on your own project.

    Students take a raw idea, validate it, build a basic version, and pitch it to mentors who have built companies themselves. They leave with a business — not a worksheet.

    Why this domain

    Why explore this field?

    Entrepreneurship isn't a job title — it's a way of thinking. Every modern career rewards people who can spot problems, ship solutions, and own outcomes.

    Builds ownership and decision-making early

    Teaches how money, markets, and people actually interact

    Develops the courage to test ideas in the real world

    Opens doors to internships, accelerators, and standout applications

    In the program

    What students will actually do

    Hands-on work, every week. No passive lectures.

    1

    Identify a real-world problem worth solving

    2

    Interview potential customers

    3

    Map a market and competitors

    4

    Design a basic business model

    5

    Build a simple MVP or landing page

    6

    Run small validation experiments

    7

    Track metrics that actually matter

    8

    Model basic financials and pricing

    9

    Pitch to mentors and respond to objections

    10

    Iterate based on real feedback

    Sample projects

    12 projects students can take on

    A mix of beginner, intermediate, creative, research-oriented, and industry-inspired projects.

    Student-Run Subscription Box

    Launch a niche curated box to a small audience.

    SourcingPricingLogistics

    EdTech Micro-Product

    A focused study tool for a specific exam.

    User researchMVPMarketing

    Local Service Marketplace

    Connect supply and demand in your neighbourhood.

    Two-sided marketsOpsTrust design

    Sustainable Fashion Brand

    Concept, brand, and pre-launch a clothing line.

    BrandingSourcingStorytelling

    Creator Economy Tool

    Build a tool for a specific creator workflow.

    Niche researchMVPCommunity

    Direct-to-Consumer Food Brand

    Validate a packaged food idea with real buyers.

    ProductPackagingChannels

    B2B SaaS for Local Businesses

    Solve a recurring pain for a specific SMB type.

    SalesPricingDiscovery

    Mental Wellness Service

    Design a wellness offering for teenagers.

    Service designTrustPricing

    AI-Native Product Concept

    Build something that only works because of AI.

    PromptingProductisationPitching

    Community-Led Cohort

    Run a small paid cohort on a topic you know.

    MarketingCurriculumOps

    Re-commerce Experiment

    Buy, refurbish, and resell a category of goods.

    MarginsListingsCash cycles

    Investor Pitch for a Real Concept

    Build a fundable pitch and stress-test it.

    StorytellingFinancialsQ&A

    Skills developed

    What students will walk away with

    Technical Skills

    • Customer interviews
    • Market sizing
    • Basic financial modelling
    • Pricing and unit economics
    • Landing page and MVP building

    Professional Skills

    • Decision making under uncertainty
    • Negotiation
    • Presenting and pitching
    • Stakeholder communication
    • Ownership and accountability

    Future-Ready Skills

    • Entrepreneurial thinking
    • Resilience after rejection
    • Bias toward action
    • Comfort with ambiguity

    Career pathways

    Where this could lead

    A glimpse of the careers students may explore — and why they're exciting.

    Founder

    What they do — Starts and builds companies from scratch.

    Why it's exciting — Maximum agency, maximum learning.

    Product Manager

    What they do — Decides what to build and why.

    Why it's exciting — The CEO of a product, without the title.

    Venture Capital Analyst

    What they do — Evaluates and backs early-stage companies.

    Why it's exciting — Front-row seat to where the world is going.

    Strategy Consultant

    What they do — Helps companies make their biggest decisions.

    Why it's exciting — Solve different problems every few weeks.

    Operator at a Startup

    What they do — Builds the engine that scales a young company.

    Why it's exciting — Where careers compound the fastest.

    Mentor experience

    • Mentored by founders, operators, and early-stage investors
    • Weekly working sessions, not lectures
    • Honest, business-grade feedback on the pitch
    • Final pitch presented to a mentor panel

    Deliverables

    • Validated business idea
    • Landing page or MVP
    • Financial model and pitch deck
    • Mentor recommendation

    Who should join?

    • Students who already tinker with ideas
    • Future founders, operators, and product builders
    • Students applying to business or entrepreneurship programs
    • Anyone tired of theory and ready to test reality

    For parents

    • Real-world judgement and decision-making practice
    • Clarity on whether business is genuinely a fit
    • Mentorship from people who've built real companies
    • A pitch artefact that stands out in any application
    • Confidence that lasts well beyond the program

    FAQs

    Common questions

    Bring your idea. Leave with a venture.

    Stop waiting for the right age. Founders are built, not born.