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    Design & Creative

    Design things people actually love.

    Visual, product, and brand design — taught by working creatives, not template factories.

    Students learn to see, think, and craft like designers. They take a real brief, explore directions, and ship a portfolio-grade piece guided by professionals from leading studios.

    Why this domain

    Why explore this field?

    Design decides whether ideas get used or ignored. It is now central to every product, brand, and movement that matters.

    Builds the rare ability to combine taste with craft

    Sharpens observation, empathy, and visual storytelling

    Opens up careers across digital, product, and brand

    Trains the eye in a world drowning in generic content

    In the program

    What students will actually do

    Hands-on work, every week. No passive lectures.

    1

    Unpack a real creative brief

    2

    Research users and inspiration

    3

    Sketch, wireframe, and iterate

    4

    Build moodboards and visual systems

    5

    Design in Figma to professional standards

    6

    Apply typography, colour, and layout principles

    7

    Prototype and test with real users

    8

    Present design decisions clearly

    9

    Take and apply critique

    10

    Ship a polished final artefact

    Sample projects

    12 projects students can take on

    A mix of beginner, intermediate, creative, research-oriented, and industry-inspired projects.

    Mobile App Redesign

    Reimagine a popular app's core flow.

    UX researchWireframingFigma

    Brand Identity for a Startup

    Logo, palette, and brand system from scratch.

    BrandingTypeSystems

    Editorial Magazine Layout

    Design a print-quality long-form spread.

    TypographyGridHierarchy

    Poster Series on a Cause

    Three posters on a single social theme.

    Visual storytellingCompositionPrint

    Packaging Design

    Concept and mock packaging for a real product.

    3D mockupsBrandMaterial thinking

    Motion Title Sequence

    A 20-second animated title for a fictional show.

    MotionTimingSound

    Design System Mini-Library

    Tokens, components, and patterns in Figma.

    SystemsDocumentationAccessibility

    Landing Page Design

    Concept and design a converting landing page.

    ConversionCopywritingLayout

    Illustration Series

    A cohesive 5-piece illustration set.

    DrawingStyle consistencyStorytelling

    Wayfinding for a Public Space

    Signage and navigation for a campus or station.

    Information designPictogramsSpatial thinking

    Social Content System

    A template system for a creator or brand.

    Visual systemsSpeedConsistency

    Product Concept Pitch

    Design a new product end-to-end.

    VisionStoryboardingPresentation

    Skills developed

    What students will walk away with

    Technical Skills

    • Figma fluency
    • Typography and colour theory
    • Layout and composition
    • Prototyping basics
    • Design systems thinking

    Professional Skills

    • Reading and translating briefs
    • Giving and receiving critique
    • Presenting design rationale
    • Time-boxed creative work
    • Working with constraints

    Future-Ready Skills

    • Visual taste
    • Empathy-driven thinking
    • Cross-disciplinary collaboration
    • Originality in an AI era

    Career pathways

    Where this could lead

    A glimpse of the careers students may explore — and why they're exciting.

    Product Designer

    What they do — Designs digital products end-to-end.

    Why it's exciting — Shapes how millions actually feel using software.

    Brand Designer

    What they do — Builds visual identities for organisations.

    Why it's exciting — Defines how the world recognises an idea.

    UX Researcher

    What they do — Studies users to inform design.

    Why it's exciting — Where empathy becomes evidence.

    Motion Designer

    What they do — Brings ideas to life through movement.

    Why it's exciting — A standout craft in a video-first internet.

    Creative Director

    What they do — Leads the vision across teams.

    Why it's exciting — Sets taste and standards at scale.

    Mentor experience

    • 1:1 mentorship from working designers
    • Real critique on real work — kind, but honest
    • Studio-style review sessions
    • Learn to defend, refine, and ship design

    Deliverables

    • Final design artefact
    • Portfolio-ready case study
    • Figma file or print-ready output
    • Mentor recommendation

    Who should join?

    • Students who already doodle, design, or build
    • Aspiring designers building a first real portfolio
    • Students applying to design or architecture programs
    • Curious students wanting to discover the design world

    For parents

    • Discover whether design is a serious career fit
    • Mentorship from designers at strong studios and companies
    • A real portfolio artefact for college applications
    • Confidence to combine creativity with rigour
    • A productive outlet for visual and creative energy

    FAQs

    Common questions

    Bring your taste. Build your portfolio.

    Real briefs, real mentors, real craft. Start your design story here.